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A blueprint for thriving in your job and building a career by applying the lessons of Silicon Valley's most innovative entrepreneurs.Â
LinkedIn co-founder and chairman Reid Hoffman and author Ben Casnocha show how to accelerate your career in today's competitive world. The key is to manage your career as if it were a start-up business: a living, breathing, growing start-up of you. Why?Â
Start-ups - and the entrepreneurs who run them - are nimble. They invest in themselves. They build their professional networks. They take intelligent risks. They make uncertainty and volatility work to their advantage. Â
These are the very same skills professionals need to get ahead today. Â
This book isn't about cover letters or resumes. Instead, you will learn the best practices of Silicon Valley start-ups, and how to apply these entrepreneurial strategies to your career. Whether you work for a giant multinational corporation, a small local business, or are launching your own venture, you need to know how to:Â
Adapt your career plans as you change, the people around you change, and industries changeÂ
Develop a competitive advantage to win the best jobs and opportunitiesÂ
Strengthen your professional network by building powerful alliances and maintaining a diverse mix of relationshipsÂ
Find the unique breakout opportunities that massively accelerate career growthÂ
Take proactive risks to become more resilient to industry tsunamisÂ
Tap your network for information and intelligence that help you make smarter decisionsÂ
A revolutionary new guide to thriving in today's fractured world of work, the strategies in this book will help you survive and thrive and achieve your boldest professional ambitions. The Start-Up of You empowers you to become the CEO of your career and take control of your future.
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Audible Audiobook
Listening Length: 6 hours and 41 minutes
Program Type: Audiobook
Version: Unabridged
Publisher: Random House Audio
Audible.com Release Date: February 14, 2012
Whispersync for Voice: Ready
Language: English, English
ASIN: B0078XQW3Q
Amazon Best Sellers Rank:
While this book says the same thing as a million books on professional success and the same thing as another million books on entrepreneurship, I'm giving the combination 5-stars since it is a fun and useful read with a few new frameworks (such as Plan ABZ). Here is the gist of the book:1. (Problem) The macro forces of globalization and technology means you can not rely on your employer for a lifetime of employment and learning.2. (Solution) Given this new reality, you need to run your career like a startup runs its business.3. (How) Here is how to act like a startup:a. Never rest on your laurels or give up - hustle (but don't be a hustler) and persevereb. Pay attention to your competition, striving to own a niche they cannot or do not servec. Have a permanent beta mindset: Pursue opportunities by taking intelligent and bold risk (have a Plan A that you specialize in, always be experimenting with Plan B to pivot if desirable with the knowledge that you can always fall back on the safe Plan Z)d. Build a broad and deep network from which you can collect and synthesize information. Especially build relationships that expose you to different worlds. Share proactively.e. Have well-planned, prioritized goals AND be flexiblef. Spend time on an ongoing basis figuring out what customers value and pay attention to WHY things are working or not working the world around youg. Work in markets with natural momentumh. Join or start groups of high-quality individuals with shared values
I have been a student of personal leadership and found that this title effectively describes insights and strategies for the current state of entrepreneurship and career development. I was immediately sold on the value of this book when I read the use of the idea of being in permanent beta, that we are all a work in progress. The book continues with additional gems of wisdom, chapter after chapter. I could go on, but it would best for you to discover and enjoy.Within the first chapter, I stopped for a moment to immediately order another copy, sent to my daughter, who had just graduated university.
Amazing book and provides great motivation for pursuing your ultimate career goals - I recommend for anyone right out of college or grad school
On page 85 of the book the authors say "The fastest way to change yourself is to hang out with people who are already the way you want to be." I am unable to hang out with author Reid Hoffman, co-founded of LinkedIn, so I chose the next best choice ... read his new book.I did not learn any huge aha's from this book, but it did confirm some principles I either practice or have recently learned:- Every entrepreneur or business owner must be able to finish this sentence well: A company or customer hires me over other professionals because __________________.- The best Plan B is rooted in Plan A but allows you the ability to shift direction. For example, Plan B could be starting a side business while still working on Plan A. I'm applying this principle in 2012 as I prepare for retirement in 2013.-Plan Z is your backstop if Plan A & B fail.- Lots on connections on LinkedIn are very important to serve as resources on Plan B & Z.- A trait of successful Broadway shows is the people behind the show is a combo of seasoned vets PLUS a smattering of new people that bring creativity and questions.Page 143 says success begins with an opportunity. An opportunity is like the snap to the quarterback in football. Without a snap, there is no chance for a touchdown.This book was a snap that I plan to use to score several touchdowns.
This book was truly motivating. Mr. Hoffman did an amazing job in motivating fellow entrepreneurs and ambitious people. What was great was that he broke up the book into different segments and really focused in on the point he was driving home in each segment. Needless to say, I felt his biggest push was on networking. He emphasized this greatly throughout the book but especially in the chapters that discussed networking. He didn't fail to stress the importance of networking and speaking with other people constantly to bounce ideas and information. I have to say that after I read the book I started to utilize LinkedIn (his baby) a lot more than I have done in the past. I am very happy that I have done so.Of course, another central role in the book was to take charge of your career and to CREATE opportunities. The author keeps us into it with different examples of different success stories that have followed these leads and principals. It definitely helped me and I'm sure others, to open their eyes and work harder and seize more in my career. In addition, he taught me how to focus sharply while still being flexible for necessary change. He brings examples at how today's business environment is very different that the previous generations and how we need to be ready for it more than ever.I highly recommend this book to anyone looking to achieve greater heights in business or any other personal project. It is a very easy and enjoyable read and I think that everybody would be able to gain something valuable from it.
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